Abstract
The Faculty of Industrial Education and Technology, King Mongkut's University of Technology Thonburi (KMUTT), Thailand had a mission to communicate and publicize with a variety of target groups, including students, teachers, personnel, parents, enterprises, alumni and other agencies. Therefore, in the digital era it was necessary to rely on technology to play a role and act as an intermediary in communicating the institution content through the economical and fast channel such the online platforms. Therefore, the faculty corporate communication segment had designed and developed public relations media to communicate with 2 target groups: internal groups and external groups with 5 objectives and 8 types of communication channels on online platforms. The research tool used in this study was a satisfaction survey on the faculty public relations media. Using google form collected result from a sample of 20 people with purposive chosen from teachers and students who were the heavy users of the faculty public relations media (every day exposed). The result found that the sample were satisfied with the content aspect at the highest level (x ̅ = 4.61, S.D.=0.48), with the media presentation aspect at the highest level (x ̅ = 4.75, SD.= 0.43), and the overall aspect of public relations on online platforms at the highest level (x ̅ = 4.70, S.D.= 0.46), especially Facebook and Instagram media. Therefore, the designed and developed faculty public relations media could be used to communicate the faculty information with quality.
Author Information
Thantika Kaewthae, King Mongkut's University, Thailand
Pimmada Pongkunaporn, King Mongkut's University, Thailand
Paper Information
Conference: ACE2023
Stream: Education
This paper is part of the ACE2023 Conference Proceedings (View)
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To cite this article:
Kaewthae T., & Pongkunaporn P. (2024) The Development of Public Relations Media on Online Platforms for Organizational Communication of Educational Institution in Thailand, KMUTT ISSN: 2186-5892 The Asian Conference on Education 2023: Official Conference Proceedings https://doi.org/10.22492/issn.2186-5892.2024.150
To link to this article: https://doi.org/10.22492/issn.2186-5892.2024.150
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