Abstract
This content-structured training course was developed within the conceptual framework of design thinking. It puts the thinking system in the design of content marketing according to the stages of the design thinking process so that the learner will have a system of ideas in design and will be able to create effective content marketing. It is capable of designing high-quality work. In this study, issues were investigated and examined to ascertain the root cause of social business entrepreneurs' content marketing designs, tackle unsuccessful Content Marketing design issues, and use design thinking. A study and description of the steps involved in creating effective content marketing are available. And to include components of the Design Thinking process, such as its processes, methodologies, and tools, into the development and structuring of the instructional content. This course consists of 7 modules: 1) Concepts and principles of content marketing design 2) The process of content marketing design using design thinking 3) Empathizing with the target group 4) Defining the problem's framework in content marketing design 5) The process of generating ideas for content marketing 6) Making a content marketing project prototype 7) Testing and evaluation of content marketing projects. It was determined that the consistency, linkage, comprehensiveness, and appropriateness of this training content structure in relation to the anticipated learning goals were all at a satisfactory level during the evaluation process.
Author Information
Jantakan Sathapornwachana, King Mongkut's University of Technology Thonburi, Thailand
Sumalee Chanchalor, King Mongkut's University of Technology Thonburi, Thailand
Komkrit Chomsuwan, King Mongkut's University of Technology Thonburi, Thailand
Paper Information
Conference: ACE2023
Stream: Curriculum Design & Development
This paper is part of the ACE2023 Conference Proceedings (View)
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To cite this article:
Sathapornwachana J., Chanchalor S., & Chomsuwan K. (2024) Analysis and Development of the Content Structure of the Content Marketing Design Course Using the Design Thinking Process ISSN: 2186-5892 The Asian Conference on Education 2023: Official Conference Proceedings https://doi.org/10.22492/issn.2186-5892.2024.102
To link to this article: https://doi.org/10.22492/issn.2186-5892.2024.102
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