The Digital Transformation of Art: A Comprehensive Examination on a Theater Center Case


This article examines the experiences of the creative precariat in the age of digitalization, focusing on how they perceive mediated performances. The art world has undergone a profound transformation due to the advent of technology and digital disruption, with the COVID-19 pandemic further accelerating this shift. A theater campaign that showcased the uncertainties experienced by artists during the lockdown period was analyzed as a case study to understand the transformation of art. Data obtained through in-depth interviews with theater actors and owners were analyzed using discourse analysis techniques. Based on the collected data, the relationship between transforming art and artist insecurity was examined in the context of the artists' desire for physical existence within the realm of art. The analysis provides a theoretical framework by examining the measures and difficulties faced by art center owners, audiences, and artists regarding digitalization, drawing on Baudrillard's concept of "immortality" and Barthes's idea of "The death of the author". The research shows that physical stage artists who heavily rely on their presence on stage are becoming disconnected from art consumers due to the digital transformation. While the need for synchronicity in time and space remains, physical artists must adapt to the digital age to stay relevant. This study highlights the challenges faced by these artists in the process of digitalization, as their limited digital media knowledge and skills make them financially and socially vulnerable. Failure to adapt to digitalization creates uncertainty for physical stage performers, impacting their profession and social existence.

Author Information
Ceylin Özmen, Kadir Has University, Turkey

Paper Information
Conference: IICAH2024
Stream: Arts - Media Arts Practices: Television

This paper is part of the IICAH2024 Conference Proceedings (View)
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To cite this article:
Özmen C. (2024) The Digital Transformation of Art: A Comprehensive Examination on a Theater Center Case ISSN: 2432-4604 – The IAFOR International Conference on Arts & Humanities – Hawaii 2024 Official Conference Proceedings
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Posted by James Alexander Gordon