Unlocking Perception: Enhancing Visual Literacy Skills Through Project-Based Art Engagement


Visual literacy is a critical skill that enables individuals to effectively explain and communicate ideas through visual means. While art appreciation courses have been used in a variety of educational settings, combining them with project-based learning to improve the visual literacy skills(VLS)of non-design undergraduates remains an area of exploration. This study aimed to investigate the effects of project-based learning combined with an art appreciation course on the VLS of non-design undergraduate students. Using a mixed research approach, a sample of non-design undergraduates from a university in Inner Mongolia, China, was selected and divided into an experimental group and a control group. Quantitative and qualitative data were collected using pre- and post-assessment tests, classroom observations, and student feedback surveys. Analysis of the collected data yielded convincing results. The experimental group that experienced project-based arts engagement showed significantly higher improvements in VLS than the control group that received traditional instruction. The findings of this study underscore the importance of integrating project-based arts engagement with art appreciation courses to enhance the VLS of non-design undergraduate students. This teaching method can serve as a powerful tool to unleash student perception, foster creativity, and facilitate active learning experiences. Educators and institutions should consider incorporating this interdisciplinary approach into their curricula to develop well-rounded skills and prepare students to navigate an increasingly visual world.

Author Information
Jing Chang, UCSI University, Malaysia

Paper Information
Conference: IICE2024
Stream: Higher education

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Posted by James Alexander Gordon