Abstract
This research delves into the presentation sequences and styles adopted by Indonesian TikTokers in the creation of educational content on the TikTok platform. Employing a qualitative content analysis methodology, we analyse 140 TikTok videos from prominent Indonesian creators, categorising the content into themes and identifying prevalent presentation styles and sequences. Our findings shed light on the dynamic nature of educational content on TikTok, emphasising the platform’s fast-paced environment. We explore linguistic features, multimodality, and the implications of these elements on the effectiveness of educational content. This paper aims to contribute to the evolving landscape of digital education by providing insights into TikTok’s unique role in knowledge dissemination.
Author Information
Jandy Luik, Petra Christian University, Indonesia
Dwi Setiawan, Petra Christian University, Indonesia
Ronald H. Sitindjak, Petra Christian University, Indonesia
Paper Information
Conference: MediAsia2023
Stream: Social Media and Communication Technology
This paper is part of the MediAsia2023 Conference Proceedings (View)
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To cite this article:
Luik J., Setiawan D., & Sitindjak R. (2023) Presentation Sequences and Styles of Educational Bite-Sized Content by The Indonesian TikTokers ISSN: 2186-5906 – The Asian Conference on Media, Communication & Film 2023: Official Conference Proceedings https://doi.org/10.22492/issn.2186-5906.2023.26
To link to this article: https://doi.org/10.22492/issn.2186-5906.2023.26
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