Media Exposure and Health Behaviors of Menopausal Woman in Ranong Province, Thailand


This study examines the relationship between media exposure and health behaviors among menopausal women in Ranong Province, south of Thailand. The primary objectives of the research involve analyzing the association between media exposure and health behavior among 375 menopausal female patients who sought medical assistance at Ranong Hospital, Thailand in 2022. The results indicate significant positive correlations (p < 0.01) between education, income, knowledge about menopause, and attitude toward health. Specifically, the patients' level of education and knowledge about menopause displayed a low correlation (r = .228 and r = .222, respectively), while income and health attitude exhibited a moderate correlation (r = .583 and r = .454, respectively). Conversely, marital status, recognition of barriers to disease control, and online media behavior demonstrated negative correlations with health behavior. Moreover, recognizing the risk and severity of diseases, as well as understanding the benefits of disease control, exhibited no correlation with health behaviors. Consequently, the research suggests that despite menopausal women dedicating a significant amount of time to consuming health-related media, this exposure does not necessarily translate into improved health behavior. Therefore, there is a need for increased dissemination of knowledge to ensure that menopausal women can effectively care for their health. Additionally, enhancing health media literacy skills is crucial to enable menopausal women to discern accurate information from misinformation.

Author Information
A-rich Muksong, Srinakharinwirot University, Thailand
Srirath Pakdeeronachit, Srinakharinwirot University, Thailand
Apirapee Tancharoenwong, Srinakharinwirot University, Thailand

Paper Information
Conference: MediAsia2023
Stream: Social Media and Communication Technology

This paper is part of the MediAsia2023 Conference Proceedings (View)
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To cite this article:
Muksong A., Pakdeeronachit S., & Tancharoenwong A. (2023) Media Exposure and Health Behaviors of Menopausal Woman in Ranong Province, Thailand ISSN: 2186-5906 – The Asian Conference on Media, Communication & Film 2023: Official Conference Proceedings
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Posted by James Alexander Gordon