The Participatory Media Production Process Using Design Thinking Approach to Promote Community Tourism in Thai Phuan Community, Thailand


This research uses a design thinking approach to examine Thai Phuan tourism promotion media production. It is employed Qualitative research methodology by using in-depth interviews. The sample has been divided into two groups: 1) Thai Phuan community members, and 2) media production experts or academics in communication. The sample has been selected by criterion sampling. After gathering information from the interview, it will be used to make a script and produced as a documentary to promote tourism. The study involved identifying community issues through representatives from the Thai Phuan community in the area by using a design thinking approach and summarizing the data into a dataset for tourism promotion. Subsequently, media production was conducted based on the collected data and implementation. The study found that design thinking and the participatory process of the community will be implemented in every state of the collaborative process. The study identified various forms of community participation, participation by consultation, participation for material incentives, and functional participation. The significant involvement of community is in the Pre-Production which provides the information to be used as content for production of tourism promotion media and Production that the community will participate as actors and tourism activities. The research team will be filmed and edited according to the script. The community will be giving feedback and information check. After that, the community can use documentaries for tourism promotion. This approach allowed the community to have the most comprehensive knowledge and content understanding, enabling them to effectively accommodate tourists.

Author Information
Athip Techapongsatorn, Srinakharinwirot University, Thailand
R-titaya Supsinwiwat, Srinakharinwirot University, Thailand
Pattaranun Waitayasin, Srinakharinwirot University, Thailand
Apichet Kambhu Na Ayudhaya, Srinakharinwirot University, Thailand
Padcha Ithijarukul, Srinakharinwirot University, Thailand
Phummiphat Tansuwannarat, Srinakharinwirot University, Thailand

Paper Information
Conference: MediAsia2023
Stream: Film Direction and Production

This paper is part of the MediAsia2023 Conference Proceedings (View)
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To cite this article:
Techapongsatorn A., Supsinwiwat R., Waitayasin P., Ayudhaya A., Ithijarukul P., & Tansuwannarat P. (2023) The Participatory Media Production Process Using Design Thinking Approach to Promote Community Tourism in Thai Phuan Community, Thailand ISSN: 2186-5906 – The Asian Conference on Media, Communication & Film 2023: Official Conference Proceedings
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Posted by James Alexander Gordon