Abstract
Xinyang tea is a specialty of Henan Province, carrying the deep cultural heritage of the Central Plains. Its packaging design plays an important role in conveying product information and benefits to attract consumers' tea desire. The purpose of this paper is to explore the cultural differences and design features between Xinyang Maojian tea packaging design and domestic and international tea packaging design, and to analyze the current situation and problems of Xinyang tea packaging design. Through the study, it is found that Xinyang Maojian tea packaging has unique advantages in using traditional cultural elements and displaying product quality, but there are deficiencies in packaging design differentiation, resulting in a mismatch with modern consumer demand. Compared with foreign tea packaging, Xinyang Maojian tea packaging has gaps in design style and packaging material selection, and lacks an innovative design internationalization strategy. The results of this study provide a useful reference for improving Xinyang Maojian tea packaging design. Some suggestions for improvement are made, focusing on innovation and differentiation of packaging design, emphasizing the quality of the product's packaging design and cultural connotations, including market challenges. By improving the packaging design, Xinyang Maojian Tea can effectively communicate its unique cultural values and product benefits to people around the world in its own appealing way, in addition to enhancing brand competitiveness and continuing the legacy of traditional cultural innovation.
Author Information
Wenjie Hou, City University, Malaysia
Yaacob Husaini, City University, Malaysia
Paper Information
Conference: BAMC2023
Stream: Climate Change and Arts
This paper is part of the BAMC2023 Conference Proceedings (View)
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To cite this article:
Hou W., & Husaini Y. (2023) Xinyang Maojian Tea, Domestic and International Tea Packaging Comparative Study ISSN: 2435-9475 – The Barcelona Conference on Arts, Media & Culture 2023: Official Conference Proceedings https://doi.org/10.22492/issn.2435-9475.2023.27
To link to this article: https://doi.org/10.22492/issn.2435-9475.2023.27
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