Abstract
In today's digital landscape, where social media platforms are ubiquitous and influencers with substantial followings are prevalent, the dissemination of information through these channels has profoundly influenced global citizens. However, one emerging form of secondary content creation, reaction videos, remains understudied, particularly within the field of communication. Therefore, this study aims to examine the impact of reaction videos on the independent thinking of Chinese university students. By employing the Uses and Gratifications Theory and Parasocial Interaction Theory, this research will explore the motivations and perceived effects of watching reaction videos. Besides, the study will adopt a mixed-methods approach, including surveying at least 400 Chinese university students to gather primary data. Data collection will be conducted using a simple random sampling method through an Internet-based questionnaire survey. Through this comprehensive approach, the study expects to reveal that motivations for clicking on a reaction video include primal curiosity, emotional support, social belonging, and interactive involvement. Furthermore, the study aims to investigate the extent to which reaction videos influence the audience's ability to think independently by examining changes in the public's opinion of the original video after watching the reaction video. Additionally, this study will provide valuable insights into the realm of secondary content creation, specifically regarding how the speaker's ethos impacts message transmission and how media may interfere with message delivery. Ultimately, these findings will contribute to a broader understanding of audience engagement and the dynamic digital media landscape.
Author Information
Xiyue Zhong, Wenzhou-Kean University, China
Guangjie Zheng, Wenzhou-Kean University, China
Yujie Zheng, Wenzhou-Kean University, China
Tongyao Zhao, Wenzhou-Kean University, China
Paper Information
Conference: IICAH2024
Stream: Arts - Media Arts Practices: Television
This paper is part of the IICAH2024 Conference Proceedings (View)
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To cite this article:
Zhong X., Zheng G., Zheng Y., & Zhao T. (2024) Examining the Impact of Reaction Videos on Chinese University Students’ Independent Thinking: Influential Factors and Perceived Effects ISSN: 2432-4604 – The IAFOR International Conference on Arts & Humanities – Hawaii 2024 Official Conference Proceedings https://doi.org/10.22492/issn.2432-4604.2024.5
To link to this article: https://doi.org/10.22492/issn.2432-4604.2024.5
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