Art X Instagram Filters: A New Aesthetic Experience for Seeing Artworks in the Contemporary Era


In this contemporary era, technology has become quite important in the field of art. Recent innovations include the phenomenon of combining Art X Technology with Instagram filters, in which artists create 2D artworks and filters through Instagram that can be used by the audience to see 2D artworks that are transformed into real or moving (3D) objects through the phone screen. The purpose of this study is to examine the impact of the use of technology (Art X Instagram Filter) on the audience at exhibitions. The Data was collected by 49 respondents via an online survey via a Google Form link for visitors to the exhibitions "Age Quod Agis" by Liquid Color Community and "Memanen Angin" by Lully Tutus Solo Exhibition in Jogja Gallery. The final result shows that Art X Instagram filters have had a significant impact on how art is created, consumed, and perceived in the digital age. They offer a range of tools that alter the visual appearance of images, allowing users to experiment with different styles, colors, and effects. This is certainly a new media innovation in presenting artworks to be closer to the audience, and the audience has a new way to enjoy and see artwork, where the audience can not only experience 2D artwork but can also use other alternatives to enjoy the artwork by using a phone camera. So the audience also eventually makes a personal choice to enjoy the artwork as a painting or animated by Instagram filters according to their preferences.

Author Information
Ayu Puji Handayani, Universitas Gadjah Mada, Indonesia

Paper Information
Conference: KAMC2023
Stream: Visual Culture

This paper is part of the KAMC2023 Conference Proceedings (View)
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To cite this article:
Handayani A. (2023) Art X Instagram Filters: A New Aesthetic Experience for Seeing Artworks in the Contemporary Era ISSN: 2436-0503 – The Kyoto Conference on Arts, Media & Culture 2023: Official Conference Proceedings
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Posted by James Alexander Gordon