Motivations of Mothers on Using Facebook in Postpartum Depression and Its Influence on Their Knowledge and Attitude


Postpartum depression (PPD) is a chronic mental condition that affects mothers of all ages, races, and social classes. One of the ways that receive social support for this condition is by using social networking sites (SNS) like Facebook. Facebook serves as a valuable platform to address their needs. Thus, this research aims to identify the respondents’ socio-demographic profile, their frequency of Facebook use, their motivations to use Facebook, and their knowledge and attitude regarding PPD. The correlation among variables was also determined. A survey was conducted in January 2023 among 252 mothers in the Philippines. Data was analyzed using the Frequency Distribution Table, mean, and Pearson Chi-square. Results show that most of the respondents are from ages 28-37 years old, are married, and have one to three children. They are high school graduates and are earning below $180 or 10,000 pesos a month. The respondents use Facebook for entertainment, personal utility, information seeking, convenience, and altruism regarding PPD. Moreover, they seem knowledgeable about the risk factors and symptoms of PPD. The respondents also appear to have a positive attitude toward the vulnerability, treatment, diagnosis, causes, and effects of PPD. The Facebook use of the respondents is significantly related to their knowledge and attitude on PPD. My findings recommend that government agencies should intensify communication campaigns to increase PPD awareness.

Author Information
Camille Rose Carl R. Mendoza, Pampanga State Agricultural University, Philippines
Rose Anne B. Dungca, Pampanga State Agricultural University, Philippines

Paper Information
Conference: MediAsia2023
Stream: Critical and Cultural Studies

This paper is part of the MediAsia2023 Conference Proceedings (View)
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To cite this article:
Mendoza C., & Dungca R. (2023) Motivations of Mothers on Using Facebook in Postpartum Depression and Its Influence on Their Knowledge and Attitude ISSN: 2186-5906 – The Asian Conference on Media, Communication & Film 2023: Official Conference Proceedings
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Posted by James Alexander Gordon