Portrayal of Women on OTT: A Critical Discourse Analysis of Content Released From 2017-2022


The arrival of Over-The-Top (OTT) platforms like Amazon Prime Video, Hotstar, Netflix, and Sony Liv has brought an evolution to the entertainment industry. It has made a century-old film industry reach the pockets of audiences through digital distribution technology. It stands among the most popular and influential mass media as it has made audiences habitual of binge-watching. The content presented in both films and web series depicting numerous realistic situations through different characters in their storylines has been a prominent reason for promoting cross-cultural exchange in social values. Women characters have been too significant since the dawn of cinema that their presence cannot be overlooked now on the OTT. Thus, it becomes crucial to understand how various films and web series released on OTT platforms depict them in different storylines. The study analyzes the portrayal of women characters in select Hindi films and web series released on the mentioned OTT platforms through a critical discourse analysis method of the qualitative research approach. The selected period for the study is 2017 to 2022. The study tries to ascertain how women characters are placed in different social and cultural settings in OTT-based content. It aims to examine the significance of their roles in the storylines of the films and web series on OTT platforms released during the last five years. The study also attempts to determine how various (social, personal, and romantic) relationships of women characters have been treated and represented in them.

Author Information
Aastha Tiwari, Guru Gobind Singh Indraprastha University, India

Paper Information
Conference: MediAsia2023
Stream: Films and Digital Distribution (use of the internet and video sharing)

This paper is part of the MediAsia2023 Conference Proceedings (View)
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To cite this article:
Tiwari A. (2023) Portrayal of Women on OTT: A Critical Discourse Analysis of Content Released From 2017-2022 ISSN: 2186-5906 – The Asian Conference on Media, Communication & Film 2023: Official Conference Proceedings https://doi.org/10.22492/issn.2186-5906.2023.8
To link to this article: https://doi.org/10.22492/issn.2186-5906.2023.8

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Posted by James Alexander Gordon