Exploring Cultural Imagination for Indian Most Popular Movies


In India, South India film industries outperform Bollywood in recent years. For Indian audiences, they experience historically different choices for film appreciation and entertaining styles. This study uses textual analysis to interpret public and social meanings for two kinds of most popular Indian movies: Top 10 movies in India movie markets, and Top 10 most popular India movies in global markets. The latter is influenced by non-Indians and other non-controllable factors. In total, 10 Indian movies are analyzed. From perspectives of cultural studies, texts are analyzed through concepts such as collective subjectivities, imagined communities, feeling structure of social groups and being local, social consciousness of issues. This study finds that Indian most popular movies are often loyal to India audiences and offer them ways to explore a possibly better self, not only individually but maybe more collectively.

Author Information
Ying-Ying Chen, National United University, Taiwan

Paper Information
Conference: ACCS2023
Stream: Cultural Studies

This paper is part of the ACCS2023 Conference Proceedings (View)
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To cite this article:
Chen Y. (2023) Exploring Cultural Imagination for Indian Most Popular Movies ISSN: 2187-4751 The Asian Conference on Cultural Studies 2023: Official Conference Proceedings https://doi.org/10.22492/issn.2187-4751.2023.13
To link to this article: https://doi.org/10.22492/issn.2187-4751.2023.13

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