Color Development Trend of Modern Clothing in China from 1993 to 2023: Take “Hempel Award” as an Example


Modern clothing design in China started late, but has developed rapidly in a relatively short period of time and has undergone tremendous changes, which can be reflected especially in the colors of clothing. The colors of clothing can reflect the identity, emotions, aesthetics and many other aspects of the wearer. By analyzing the changes and development of colors in modern Chinese clothing, trends and patterns can be summarized, from which the aesthetic preferences of Chinese people at different times and the impact of China's development on the fashion industry can be studied. In order to achieve the purpose of the study, this project chose the most influential Chinese fashion design competition "Hempel Award" as the object of the study, through the finalists of the "Hempel Award" in previous years to reflect the Chinese clothing. The "Hempel Award" has been held for 30 years since 1993, and numerous famous Chinese fashion designers and professors have won the award, witnessing the development of China's fashion industry and influencing it. This project uses the method of semantic differential to quantify the image data of clothing and present the results through data visualization. Through this project, it can be found that the application of colors in modern Chinese clothing design is influenced by social development, with certain trends and patterns that reflect the aesthetic changes of Chinese people.

Author Information
Xinyu Wang, Qingdao University, China

Paper Information
Conference: ACAH2023
Stream: Aesthetics

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Posted by James Alexander Gordon