Interracial Online Partner Shopping Experiences: Application of Bauman’s Theory on Liquid Love


The research examines the dynamics of marital relationships of heterosexual unions among Asian-American and Asian-European couples. These couples have united through digital dating platforms, prompting the researchers a to reevaluate of gender-specific preferences in seeking lifetime partners online. The study aims to shed light on whether online dating applications have reshaped traditional marriage conventions. Employing a qualitative approach rooted in the phenomenological method, the research delves deeply into the experiences of the participants. Guiding this exploration is Zygmunt Bauman's "Liquid Love" theory, serving as the framework for comprehensive analysis. The study's cohort comprises purposively selected 17 male and female participants. The findings of the study reveal an escalating trend of Asian women forming unions with Western men through online dating channels, attributable to cultural distinctiveness and gender preferences. In the contemporary online marriage market, various factors exert divergent appeals to different genders. These findings carry significance for students of sociology and anthropology, as well as the academic community at large, particularly those engaging with Zygmunt Bauman's theoretical paradigms. The implications of this research stretch beyond conventional boundaries, broadening the horizons of students and presenting society with innovative and scholarly insights in this growing field.

Author Information
Rosalie Muertigue Palaroan, Wenzhou-Kean University, China
Hang Li, Wenzhou-Kean University, China
Lu Han, Wenzhou-Kean University, China
Yufan Xu, Wenzhou-Kean University, China
Jingyu Wu, Wenzhou-Kean University, China

Paper Information
Conference: ECAH2023
Stream: Sexuality

This paper is part of the ECAH2023 Conference Proceedings (View)
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To cite this article:
Palaroan R., Li H., Han L., Xu Y., & Wu J. (2023) Interracial Online Partner Shopping Experiences: Application of Bauman’s Theory on Liquid Love ISSN: 2188-1111 – The European Conference on Arts & Humanities 2023: Official Conference Proceedings
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Posted by James Alexander Gordon