Use of Artificial Intelligence in Career Guidance: Perspectives of Secondary Guidance Counselor


Choosing the correct academic track and strand is one of the major decisions that a junior high student must make, which can be difficult due to the numerous influences in their environment. It is important to assist these students by using an effective tool to provide them with choices of suitable tracks or strands, as this plays a critical role in the student's future career success. This study aims to discover the use of Artificial Intelligence and its benefits or impact on career guidance for every public secondary school in Legazpi City, Philippines. The researcher used the mixed method to support and achieve the research objective. The systematic review was used to gather and analyze related literature and data. Interviews are conducted with all guidance counselors. Sentiment analysis was also done in order to present the respondent’s insights and opinions. Surprisingly the respondents gave positive feedback about the future of career guidance with the use of Artificial Intelligence. Overall, the results on the topics show that Artificial Intelligence has great potential in assisting career guidance for both the guidance counselor and grade 10 students. The respondents gave the following impact that AI can bring for them: (a) work less and faster, (b) easily guide each student at one glance, (c) will open for more research, and (d) students can decide what path to take. Given the lack of intelligent tools or software aid systems to support career guidance, it would be beneficial for the field of continuous research and development.

Author Information
Jocelle Monreal, University of the Cordilleras, Philippines
Thelma Palaoag, University of the Cordilleras, Philippines

Paper Information
Conference: ERI2023
Stream: Artificial Intelligence and Adaptive Learning

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Posted by James Alexander Gordon