Knowledge, Attitude, and Perception Towards ChatGPT Among University Students and Faculty: A Preliminary Exploration


Launched on November 30, 2022, ChatGPT has taken the world by storm with its ability to generate human-like text in a conversational style. The reactions varied from enthusiasm about its potential to enhance learning to concerns about its threat to students’ cognitive development and academic integrity. This exploratory study aims to (1) gauge the level of Knowledge, Attitude, and Perception (KAP) towards ChatGPT among university students and faculty, (2) determine if there is a significant relationship among the three KAP indexes and (3) explore the effect of some demographic characteristics on participants’ KAP. To achieve this goal, we use a cross-sectional survey research design based on questionnaires distributed to 145 faculty members as well as 855 students at ESPRIT Schools of Engineering and Business. We present the statistical analysis of our data and discuss the implications of our research findings. Our study revealed that compared to students, the surveyed faculty demonstrated a higher level of knowledge, a more reserved attitude with a wide range of variations, and a more negative perception towards ChatGPT. More than 40% of surveyed respondents expressed trust in the reliability of ChatGPT responses, a perception that does not align with reality. To the best of our knowledge, this is the first reported study assessing the levels of knowledge, attitude, and perception of students and faculty towards AI-driven conversational models. The results of our research can guide towards developing effective institutional policies, strategies, and actions to leverage the opportunities and counter the threats posed by these models.

Author Information
Faouzi Kamoun, ESPRIT School of Business, Tunisia
Walid El Ayeb, ESPRIT School of Business, Tunisia
Ibtissem Jabri, ESPRIT School of Business, Tunisia
Sami Sifi, ESPRIT School of Engineering, Tunisia
Farkhund Iqbal, Zayed University, United Arab Emirates

Paper Information
Conference: ECE2023
Stream: Design

This paper is part of the ECE2023 Conference Proceedings (View)
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To cite this article:
Kamoun F., Ayeb W., Jabri I., Sifi S., & Iqbal F. (2023) Knowledge, Attitude, and Perception Towards ChatGPT Among University Students and Faculty: A Preliminary Exploration ISSN: 2188-1162 The European Conference on Education 2023: Official Conference Proceedings
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Posted by James Alexander Gordon