Awareness of Cooperatıve Insurance in Turkey


Cooperative insurance is a model in which partners come together to form a company. Aiming to help each other, this model is funded by stakeholder contributions and managed by the company. The individual who wants to insure his/her commodity becomes the policy customer as well as the partner of the cooperative. Unlike conventional insurance companies, cooperative insurance companies adopt an approach that prioritizes the interests of the insured. The awareness of cooperative insurance is lower compared to private insurance companies. It is also evident that scientific studies on the subject are rare. However, in recent years, seeing cooperative insurance as an option, especially in small groups and communities, is an important step. This type of insurance not only improves the bond, solidarity and sense of belonging among its members, but also prioritizes the sharing of risks. It reduces the financial risks of the members. In this context, cooperative insurance is a sustainable insurance option. The aim of our study is to raise awareness about cooperative insurance in the society and to measure social awareness. The research will be applied online and face-to- face survey and snowball sampling method throughout Turkey. After the survey, it is expected that important findings will be given on which branches and sales channels of cooperative insurance are the most prioritized and which marketing activities will be more effective in Turkey. The results of the research will not only give an idea to the market regulators in the sector, but also contribute to the academic literature.

Author Information
Haşim Özüdoğru, Ankara Hacı Bayram Veli University, Turkey
Abdurrahman Okur, Ankara Hacı Bayram Veli University, Turkey
Said Sami Sönmez, KTO Karatay University, Turkey

Paper Information
Conference: ACSS2023
Stream: Other

This paper is part of the ACSS2023 Conference Proceedings (View)
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To cite this article:
Özüdoğru H., Okur A., & Sönmez S. (2023) Awareness of Cooperatıve Insurance in Turkey ISSN: 2186-2303 – The Asian Conference on the Social Sciences 2023: Official Conference Proceedings
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Posted by James Alexander Gordon