Emotional Responses to Different Modes of Occlusion Applied to Phrases Expressing Situational/Emotional Concepts


In prior basic research exploring the influence of different Chinese character structures and varied positions of occlusion, the speed and accuracy of character reading recognition has been explored. Based on those cumulative research results, this study extends the investigation from occluding single words to occluding phrases. The experimental design, tested on 105 men and 115 women in the general public, uses mixed-design ANOVA, with two independent variables: mode of occlusion (n=8) and emotion (n=5), and a between-subjects factor of gender, to measure the dependent variable of emotional response to text phrases. The purposes of this research are to understand: 1. Whether text-occluding techniques are more conducive to emotional arousal than normal text; 2. Whether different modes of occlusion can evoke different degrees of emotion for the same phrase; and 3. Whether there are differences in emotional responses between genders to different occlusion patterns on the same text. The data was analyzed using repeated measures and the results showed that different occluding modes do affect the strength of the emotional response to the same emotional phrase. It was found that the occluding modes of Fading and Occluding strokes with objects have the most significant emotional connection for each phrase. In comparison, the same phrases with no occlusion elicited the least emotional response from participants. The most common emotional response to the five phrases with different occlusion modes was “calm” with the exceptions of the emotional responses of “surprise” for Stepping on land mines and “calm and joy” for Oktoberfest.

Author Information
Ching Chih Liao, Ming Chuan University, Taiwan

Paper Information
Conference: ACP2023
Stream: General Psychology

This paper is part of the ACP2023 Conference Proceedings (View)
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To cite this article:
Liao C. (2023) Emotional Responses to Different Modes of Occlusion Applied to Phrases Expressing Situational/Emotional Concepts ISSN: 2187-4743 – The Asian Conference on Psychology & the Behavioral Sciences 2023 Official Conference Proceedings https://doi.org/10.22492/issn.2187-4743.2023.33
To link to this article: https://doi.org/10.22492/issn.2187-4743.2023.33

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Posted by James Alexander Gordon