The Role of Social Networks in Value Formation of Youth


In just a few decades, social media has become a global phenomenon that has changed the ways of accessing information and learning, but also the ways of communication and social relations. The availability of a wide range of information and the possibility of communication with the whole world has many positive sides, however, especially when it comes to young people, the potential risks are much more often explored. Young people are the largest group of users of social networks and, at the same time, the group on which the development of society in general depends. As a group, they are most sensitive to the cultural and value information they receive through social networks. Social networks often promote values that conflict with traditional (family) values that are transmitted through family upbringing or the educational system. The goal of the project is to investigate the role of social networks in shaping the value orientations of young people. The subject will be investigated through a combination of two questionnaires: the first will examine the contents of social network use by young people, and the second will examine the value orientation of young people. For the analysis, we will use the generally accepted Schwartz value model, which divides values according to ten motivational types, that is power, achievement, hedonism, incentive, independence, universalism, benevolence, tradition, conformity and security. The research will be conducted on a sample of 200 young people aged 18-30.

Author Information
Sandra Car, University of Zagreb, Faculty of Croatian Studies, Croatia
Katarina Dadić, University of Zagreb, Faculty of Croatian Studies, Croatia
Martina Horvat, University of Zagreb, Faculty of Croatian Studies, Croatia

Paper Information
Conference: PCAH2023
Stream: Cyberspace

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Posted by James Alexander Gordon