A Design Project Aimed to Promote Social Change: From the Classroom to the Community


This study reports on pedagogical practice carried out in an academic context with undergraduate students from the 1st year of Communication Design at Lusófona University of Porto (ULP) in the first semester of 2021/22. A collaboration project with Pedro Hispano Hospital (PHH). Students were invited to design posters integrated into The Organization for Economic Cooperation and Development (OECD) – Learning Compass 2030, a framework that aims to help navigate towards future well-being – attitudes, values, skills and knowledge for 2030, Personal and Social development of children and adolescents. Twenty-four posters were displayed in strategic areas of the hospital, educating patients and their families about competencies to acquire based on core values such as respect, equality, equity, empathy, solidarity and resilience – a strategy from the hospital to engage and change community behaviours through a creative initiative. The creative process used the Design Thinking methodology (problem definition, project ideation, prototyping and implementation). The article has four parts: Introduction, literature review, work methodology and conclusion. An enjoyable and appealing way of communication that motivates patients to make sustainable life changes. This is an opportunity for students to blend a pedagogic activity with a collaborative stakeholder in a real-world project and play an essential role in generating creative ideas, interacting with the local community and promoting sustainable change. A concrete chance for students to learn, gain experience and aid the community.

Author Information
Carla Cadete, Lusófona University, Portugal

Paper Information
Conference: PCE2023
Stream: Teaching Experiences

This paper is part of the PCE2023 Conference Proceedings (View)
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To cite this article:
Cadete C. (2023) A Design Project Aimed to Promote Social Change: From the Classroom to the Community ISSN: 2758-0962 The Paris Conference on Education 2023: Official Conference Proceedings https://doi.org/10.22492/issn.2758-0962.2023.5
To link to this article: https://doi.org/10.22492/issn.2758-0962.2023.5

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Posted by James Alexander Gordon