Literacy can be defined in a multitude of academic and non-academic ways. However, for the purposes of this presentation, it will be characterized as multimodal communication. With this in mind, the connection between literacy and popular culture becomes intrinsic and can be seen through both the education and entertainment industries. Educational or academic literacy offers carefully planned opportunities to develop communication skills through multiple levels of cognitive processes. Non-academic literacy provides opportunities to develop communication skills through culturally and linguistically relevant interactions. While both types of literacy overlap, intentionally marrying them in an academic setting offers a gateway to engagement through popular culture mentors. Additionally, this gateway supports diverse populations by embracing multimodal home-based literacies. Through the exploration of fandoms and social media as mentor texts, this presentation will offer concrete examples of how to leverage popular culture for persuasive writing skill development. The elements of persuasive writing that will be highlighted are hook, thesis, example, analysis, concession, refutation, and call to action.
Jill Tussey, Buena Vista University, United States
Leslie Haas, Xavier University of Louisiana, United States