In Pursuit of Quality TV Programs for Young Children: What Are the Criteria in the View of Their Audience?


There has been concern about the impact of media on young children, especially television. Parents have been looking for appropriate, high-quality media for their children, which is why the criteria of quality TV programs for young children are essential for parents to maximize the benefit of media in developing children’s learning. The ‘Media Quality Rating’ research developed the indexes and systems for measuring the quality of TV programs for young children using the factor analysis technique and assessed the perception and opinion of the audience of two selected TV programs. There were three dimensions to the quality rating criteria for TV programs for young children: 1) the dimension of format and content, which consisted of six factors (standard and ethics of content presentation; promotion of thinking skills and inspiration; promotion of learning, capability, and life skills; participation of children, youth, and family members; compatibility between content and target audience; promotion of social values and cultures in compliance with the program’s objectives); 2) the dimension of moderator, which consisted of three factors (professionalism; positive attitudes, carefulness, and good interpersonal skills; communication, expression, and personality); 3) the dimension of presentation techniques, which consisted of two factors (picture, sound, and activity techniques; production and presentation techniques). According to an opinion survey with 665 target audiences, which were parents and children aged 13 or above, about the quality of the two TV programs for young children, both programs met the quality rating criteria (average score of above 2.61). In addition, the quality rating system should be used as a tool to enhance media literacy among children and their parents.

Author Information
Chanansara Oranop na ayutthaya, National Institute of Development Administration, Thailand
Sasithon Yuwakosol, Srinakharinwirot University, Thailand

Paper Information
Conference: ACE2022
Stream: Interdisciplinary

This paper is part of the ACE2022 Conference Proceedings (View)
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To cite this article:
ayutthaya C., & Yuwakosol S. (2023) In Pursuit of Quality TV Programs for Young Children: What Are the Criteria in the View of Their Audience? ISSN: 2186-5892 The Asian Conference on Education 2022: Official Conference Proceedings
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Posted by James Alexander Gordon