The COVID-19 Pandemic and the resultant lockdown set many Nigerians on a never before toured path. As businesses and schools shutdown and income streams dried up, people sought other means of indoor engagement and possible income. This, scholars argue, increased Social Media Content Creation (SMCC) and usage. This study does a comparative analysis of SMCC pre, during and post COVID-19 era in Nigeria, to provide a clearer picture and empirical evidence to this effect; and a survey of internet users to elicit opinions on whether they considered motion picture contents to be another technological disruption aimed mainly at entertaining or had ability to do more, especially at this crucial time in Nigeria’s history. Amongst others, the study aims to establish a possible relationship between SMCs - comedy skits, short-films, advertisements, tutorials – and nation building; examine the possibility and extent to which these contents are disrupting social orders of communication. The study surveys a sample of 384 Nigerian internet users, drawn from a population provided by Statista and selected using purposive technique. Questionnaire is the instrument of data collection, as well as references from previous studies. Data collected are presented using descriptive statistics like simple percentages, frequency distribution and arithmetic mean; in-depth discussions and explanations are given afterwards. This study’s significance applies to IAFOR’s theme: Resilience and the ability to create value, amidst challenges and chaos. The findings indicate that SMCs are changing human communication patterns and are also viable tools for nation building and communication for a unified Nigeria.
Chinelo Onuama, Michael Okpara University of Agriculture, Nigeria