Abstract
Overnight, the higher education community experienced a shift to remote teaching and learning. The shift benefited online-only learning institutions, as students discovered their ability to manage their time in a virtual environment. This shift has generated a need for educational institutions to recognize students' scheduling preferences. TCC Connect Campus opened in 2014 as Tarrant County College's sixth and fully online campus, serving over 29,000 students each semester. Tarrant County College is located in Fort Worth, Texas, and is a large urban community college. The campus has been on the cutting edge of adapting to students' preferences, resulting in a 25% increase in enrollments from Fall to Fall. The significant rise in enrollments resulted in friction towards the online campus with the five sister campuses, which were experiencing an opposite trend post-pandemic. Given the clientele's behavior, this complex situation required additional iterations and analysis to align "the online and face-to-face campuses in a One College framework." To support growth, an approach based on planning, soft launching, and data analysis was implemented while leveraging previously developed projects. As institutions returned to the classroom and student preference for online instruction increased, the College Chancellor, focusing on being a student-ready college, directed the online campus to open sections until demand was satisfied. Our campus Data Analyst was asked to provide continuous reports on enrollment status and fill ratios impacting the need to release additional courses. The authors will discuss strategies for providing leadership during a rapid change in student preferences, including data for forecasting and communication across the institution.
Author Information
Carlos R. Morales, TCC Connect Campus—Tarrant County College, United States
Shelley Pearson, TCC Connect Campus—Tarrant County College, United States
Paper Information
Conference: IICE2023
Stream: Adult
This paper is part of the IICE2023 Conference Proceedings (View)
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To cite this article:
Morales C., & Pearson S. (2023) The Role of an Online Campus in Supporting a Sudden Shift in Students’ Preferences to Enroll at a College: Forecasting the Next Five Years in Higher Education ISSN: 2189-1036 – The IAFOR International Conference on Education – Hawaii 2023 Official Conference Proceedings https://doi.org/10.22492/issn.2189-1036.2023.37
To link to this article: https://doi.org/10.22492/issn.2189-1036.2023.37
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