Analysis of the Chinese Calligraphy Using Kansei Engineering


Chinese calligraphy is closely related to the Chinese cultural circle, and it is also the most important part of Chinese art history. "Regular script" is regarded as the morphological standard of Chinese characters, while “cursive script” has a strong artistic quality. For the analysis of Chinese calligraphy, this study uses the cursive script "Autobiography" and the regular script "The Inscription on the Sweet Spring in the Jiucheng Palace" as representative samples. 28 representative characters of regular script were selected as samples through the principle of Chinese character components; 24 characters were selected as samples of cursive script through the principle of Chinese character outline. The Kansei vocabulary is screened according to the structure and shape of the two types of calligraphy, and the Kansei engineering analysis is carried out in the form of relevant expert questionnaires. the Grey Relational Analysis (GRA) method is used to calculate the importance sequence of the related Kansei vocabulary of the two Chinese calligraphy. The analysis results can be used as an entry direction for Chinese calligraphy aesthetic education, as well as an important reference for metalworking design and creation courses, and provide a basis for product designers to use calligraphy as design elements.

Author Information
Chia-Sheng Chang, National United University, Taiwan
Hsiu-Jye Chiang, National United University, Taiwan

Paper Information
Conference: IICE2023
Stream: Design

This paper is part of the IICE2023 Conference Proceedings (View)
Full Paper
View / Download the full paper in a new tab/window

To cite this article:
Chang C., & Chiang H. (2023) Analysis of the Chinese Calligraphy Using Kansei Engineering ISSN: 2189-1036 – The IAFOR International Conference on Education – Hawaii 2023 Official Conference Proceedings
To link to this article:

Video Presentation

Comments & Feedback

Place a comment using your LinkedIn profile


Share on activity feed

Powered by WP LinkPress

Share this Research

Posted by James Alexander Gordon