Reform and Practice of Project-Based Teaching Mode of Visual Communication Design Course in the Context of Application Transformation

Abstract

Project-based learning, as a crucial component of the training objectives of applied undergraduate visual communication design talents, is the backbone and key to enhancing students' employability in light of the transformation and upgrading of the industrial structure of national and local economies. This article suggests reform strategies by interpreting the national strategy on "application transformation" and by appreciating and thoroughly analysing the issues with the visual communication design curriculum. It puts them into practice to serve as a guide for the creation of the visual communication curriculum's project-based teaching style. This essay starts with a change in how visual communication design is taught at higher education institutions. It talks about the unique project-based learning implementation strategy. To develop a cutting-edge project-based teaching approach, it is suggested to mix production and teaching, industry and teaching, and enterprise and teaching. The project-based teaching approach combines the ideas of production and instruction, industry and instruction, and enterprise and instruction to create a cutting-edge project-based teaching approach that will incorporate entrepreneurship education and practical operation in the course of experience and create a teaching mode that satisfies the demand for visual communication design talent in the new society. Ultimately, this will unite higher education and industrial development to play up better the features and functions of higher education institutions while also enabling us to establish a teaching model that fulfils the community's demands for visual communication design talent in the modern day.



Author Information
Xinyi Sun, Dalian Polytechnic University, China
Shuning Zhao, Dalian Polytechnic University, China
Ziqi Sun, Dalian Polytechnic University, China
Xinran Zhang, Dalian Polytechnic University, China
Xinyu He, Dalian Polytechnic University, China

Paper Information
Conference: IICE2023
Stream: Teaching Experiences

This paper is part of the IICE2023 Conference Proceedings (View)
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To cite this article:
Sun X., Zhao S., Sun Z., Zhang X., & He X. (2023) Reform and Practice of Project-Based Teaching Mode of Visual Communication Design Course in the Context of Application Transformation ISSN: 2189-1036 – The IAFOR International Conference on Education – Hawaii 2023 Official Conference Proceedings https://doi.org/10.22492/issn.2189-1036.2023.12
To link to this article: https://doi.org/10.22492/issn.2189-1036.2023.12


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Posted by James Alexander Gordon