Abstract
Entrepreneurship changes one’s quality of life as well as fosters the growth of the economy by generating earnings through new business. However, the journey of women entrepreneurship is not that easy as women suffer from a lack of knowledge, experience, networking, creativity, etc. Many government and non-government organizations are utilizing women entrepreneurship education to help women penetrate markets. Therefore, teaching entrepreneurship can be beneficial as such education can make women confident enough to build a fundamental base as an entrepreneur. Entrepreneurship education has become an important part of business education because the variety and heterogeneity of entrepreneurship are sufficient to be offered in the form of a course in university. Some universities offer entrepreneurship courses for women entrepreneurs where they can learn entrepreneurship in a traditional system. In consideration of openness and empathy, a flexible learning environment is preferred rather than a hierarchical structure. We conducted a qualitative case study of City Alo in Bangladesh, a division of City bank, which offers entrepreneurship education in collaboration with a university in addition to small and medium enterprise (SME) services for women entrepreneurs. Usually, banking involves frequent communication with entrepreneurs, so banks know well about the struggles of entrepreneurs. Semi-structured questionnaires were used to conduct interviews with City Alo officials and entrepreneurs. Entrepreneurs often hesitate because they are not confident enough to operate their business successfully. City Alo provides entrepreneurship education for real-life business contexts to enhance entrepreneurship skills from an individual, practical, motivational, contextual, and service-related perspective to accelerate women entrepreneurship.
Author Information
Sharmin Taskin, Japan Advanced Institute of Science and Technology, Japan
Amna Javed, Japan Advanced Institute of Science and Technology, Japan
Youji Kohda, Japan Advanced Institute of Science and Technology, Japan
Paper Information
Conference: ACE2022
Stream: Education
This paper is part of the ACE2022 Conference Proceedings (View)
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To cite this article:
Taskin S., Javed A., & Kohda Y. (2023) Entrepreneurship Education From University Through Banking: A Real-Life Business Context ISSN: 2186-5892 The Asian Conference on Education 2022: Official Conference Proceedings https://doi.org/10.22492/issn.2186-5892.2023.30
To link to this article: https://doi.org/10.22492/issn.2186-5892.2023.30
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