Mediatization and Gender Narratives in Chinese Folk Paper-Cutting Art


This study employs the notion of "mediatization" as a theoretical framework to examine one of the folk art: paper-cutting, a national intangible cultural treasure in Zherong County, Fujian Province, China, to examine the mediatization and alteration of folk art through the lens of “gender narratives”. This research will explore how the complexity and specificity of folk art's interaction with society and culture as a form of social interaction and meaning-making are reflected at the level of gender narratives, as well as the rules and mechanisms behind this. In further detail, this research will look at research questions like: The paths of communication in the media for paper-cutting in Zherong. How are gender narratives presented in paper-cutting works? The construction of female paper-cutting inheritors and artisans in the media. How male practitioners intervene in paper-cutting narratives? How has the development of digital media technology changed gender narratives? We find that at a time when the art of paper-cutting is dominated by female practitioners and narratives, the emergence of new technologies has driven restructuring of gender. The methodology of this study is mainly a narrative inquiry, supplemented by documentary sources. It can be extended from the case study of paper-cutting in Zherong, Fujian to the process of other type of folk art. The results of this research are related to the perspective of gendered narratives, providing a new kind of theoretical dialogue in the larger proposition of “how media logic affects folk art.”

Author Information
Wenxia Jia, Fujian Jiangxia University, China

Paper Information
Conference: MediAsia2022
Stream: Critical and Cultural Studies

This paper is part of the MediAsia2022 Conference Proceedings (View)
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To cite this article:
Jia W. (2022) Mediatization and Gender Narratives in Chinese Folk Paper-Cutting Art ISSN: 2186-5906 – The Asian Conference on Media, Communication & Film 2022: Official Conference Proceedings
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Posted by James Alexander Gordon