Design as a Facilitator to Changing Mindsets for Craftmanship Enterprises’ Resilience


Craftmanship is currently promoted as a foremost cultural manifestation, as they represent the heritage, diversity, and creative potential of a society. It also favors the generation of jobs, being characterized as an economic activity and not static, which must adapt to contemporary times and respond to the market and consumer needs. There are glaring gaps in awareness and information among artisans in this field, and design can contribute to mediating these two discontinuous realities. This article presents a case study that analyzes the possibilities of an approximation between design and craftsmanship that promotes collaborative processes in a knowledge-sharing scenario to create sustainable products and services. The design thinking approach was used in three workshops involving a group of thirty-nine artisans and three designers, where reflection exercises about artisanal product values, brand building, and business management were carried out. Each participant was encouraged to reflect and collaborate with their peers. The designers took on the role of facilitators for change and innovation, working with artisans to build a new mindset about their craft practice as a business. The focus on changing the mindset of those involved intends to favor the autonomy and resilience of the enterprises by proposing lasting and not ephemeral positive changes, as seen in the current state of the art. This study allowed us to infer that innovation through design happens when the results achieved present new models of individual and collective behavior, influence business models, and establish financial results for those involved.

Author Information
Adriana Patricia Fernandes, University of Porto, Portugal
Claudia Albino, University of Aveiro, Portugal
Júlio Dolbeth, University of Porto, Portugal
Fabiano Virgínio Pereira, Istituto Europeu di Design, Brazil

Paper Information
Conference: ECADE2022
Stream: Learning Practices in Art & Design Education

This paper is part of the ECADE2022 Conference Proceedings (View)
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To cite this article:
Fernandes A., Albino C., Dolbeth J., & Pereira F. (2022) Design as a Facilitator to Changing Mindsets for Craftmanship Enterprises’ Resilience ISSN: 2758-0989 – The European Conference on Arts, Design & Education 2022 Official Conference Proceedings
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Posted by James Alexander Gordon