Influence of Artefact, Activity and Design Value-Based Statements on Solution Outcomes


A design brief is usually set by the client which includes various types of information such as the needs or requirements, target audience, technology aspects etc. A designer who receives this design brief brings one’s own interpretation of what needs to be designed - a product, service, process or as a combination. Need or Design task Statement a key component of a design brief could be articulated as textual statements in several ways for a brief. We see a potential to look into the formulation of a need or design task statement in a brief at various levels of abstraction and see its influence on the generation of design ideas or solution outcomes. We framed three types of need statements based on - ‘thing or artefact’, ‘activity’ and ‘aspired or desired design value’ as part of design briefs that were given to participants who were then asked to generate design ideas. Design briefs with varied need statements were given to participants, in two formats - one group received the three statements in the sequence of artefact, activity and aspired value while the other received in the reverse order beginning with statement on aspired value first. The article would outline the findings of this study to understand the role of varied Design task statements and their influence on an individual thought and visualization process. The work would be relevant and help designers to redefine the briefs for both academic and professional settings.

Author Information
Mamata N. Rao, National Institute of Design, India
Deepak John Mathew, Indian Institute of Technology, India

Paper Information
Conference: ECADE2022
Stream: Strategies for Promoting Creative Thinking

This paper is part of the ECADE2022 Conference Proceedings (View)
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To cite this article:
Rao M., & Mathew D. (2022) Influence of Artefact, Activity and Design Value-Based Statements on Solution Outcomes ISSN: 2758-0989 – The European Conference on Arts, Design & Education 2022 Official Conference Proceedings
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Posted by James Alexander Gordon