This study examines the pragmatics of Maguindanaon greetings using the S.P.E.A.K.I.N.G. tools of situation, participants, ends, speech acts, key, instrumentality, norms of communication, and cultural or traditional speech genres, drawing from the theory of Dell Hymes' ethnography of communication (1974). This uses an ethnographic research tool to investigate how greetings function among the Maguindanaon as a sociocultural linguistic practice. Participant observation, in-depth interviews, ethnopragmatics, and reflection are all used in this inquiry. The length and content of greetings may vary depending on the situation, the setting, and the people being addressed. It could be formal or informal, simple or complex. The standard Maguindanaon pleasantries serve as a vehicle for replicating dominating politics and social stratification, which ironically also promote social bonding and reciprocity.
Arlyn C. Traspe, Mindanao State University-Maguindanao, Philippines
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