No Better if Not Trustworthy: The Unreliability in Farmers’ Agricultural Method


Adoption of agricultural technology results in a variety of positive outcomes for individuals and society, such as increased productivity, income maximization, cost reduction, environmental and health advantages. For several years, the Thai government has spent a lot of money on a campaign trying to persuade farmers to adopt organic practices. However, farmer adoption remains low. Recent academic literature had presented evidence that social learning and monetary subsidies are the major factors determining farmers' technology adoption decisions. In this study, a lab in the field experiments was observed 600 Thai farmers in rural areas with a simulated situation of farming between the conventional and organic rice practice to indicate the simulated process of farmers’ adoption through the various types of motivations in order to guide the direction of Thai agriculture. Based on the results from the random-effects probit model, the social learning motivation, or role model motivations, can motivate farmers to adopt organic practices rather than farmers who were not motivated at all, notably when the role model has the same economic status as them. However, its efficacy tends to remain only in the short run and diminishes after that. Meanwhile, both cost and income subsidies also influence farmer adoption with a similar effect, unless the income subsidies are more likely to be sensitive to farmer decisions rather than cost subsidies in the long run.

Author Information
Krityanee Kittiphatphanit, Khon Kaen University, Thailand

Paper Information
Conference: ACP2022
Stream: Linguistics, Language & Psychology/Behavioral Science

This paper is part of the ACP2022 Conference Proceedings (View)
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To cite this article:
Kittiphatphanit K. (2022) No Better if Not Trustworthy: The Unreliability in Farmers’ Agricultural Method ISSN: 2187-4743 – The Asian Conference on Psychology & the Behavioral Sciences 2022 Official Conference Proceedings
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Posted by James Alexander Gordon