A Success of Content Communication Through Y-Series: A Case Study of 2gether the Series

Abstract

The research entitled “A Content Communication through the Y-Series Entitled 2gether The Series” is a qualitative research aimed to study 1) the content presentation in y-series entitled 2gether The Series and 2) the exposure to the content of the y-series entitled 2gether The Series. The purposive sampling method was applied; and the y-series entitled 2gether The Series was selected. The qualitative approaches were used by analyzing play scripts and discussing with audiences of the series. The research findings were as follows:1) The narration was created based on a love story of university students that connected to the audiences of all ages. The characteristic of creative works was produced through the tradition of y-series which presented gays as main actors. The story was fun and realistic. Even though there were obstacles between 2 main characters, it finally became a happy ending.
2) The approaches raising the exposure to the content of 2gether The Series were the well-known theme songs among audiences that were rearranged to fit with the story. This created parallel experience by watching on both television and online media linking with hashtag together with casting the right actor for the right character. This study is to analyze issues of storyline presentation, performance, communication, language and culture and the marketing strategy of the Y-series presentation.



Author Information
Sanpach Jiarananon, Bansomdejchaopraya Rajabhat University, Thailand
Piangthida Serisuthikulchai, Bansomdejchaopraya Rajabhat University, Thailand

Paper Information
Conference: MediAsia2021
Stream: Critical and Cultural Studies

This paper is part of the MediAsia2021 Conference Proceedings (View)
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Posted by amp21