Our study deals with the language of the Freedom Party of Austria in the early elections to the National Council in 2019. It analyzes the party's rhetoric after the corruption scandal that led to early elections. The linguistic analysis takes place in three stages. First, the lexical level of the language is examined - in particular the choice of topics and the associated flag words and stigma words. Then the pragmatic aspect should be discussed - the intentionality and the effect of language, especially the rational and emotional appeals in comparison, are analyzed. Finally, the party's rhetoric is viewed in the context of general political discourse, which is about claims to power and manipulation. The analyzes and discussions should help to better understand the mechanisms of right-wing populist rhetoric.
Simona Fraštíková, University of Ss. Cyril and Methodius in Trnava, Slovakia
Jan Demcisak, University of Ss. Cyril and Methodius in Trnava, Slovakia
Stream: Language and Communication
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