The goal of this paper is to explore the impact of Agile Product Development on the financial and non-financial performance of a company operating in the telecommunications industry. Following research hypotheses were framed and tested: H1: There is a positive relationship between Agile New Product Development methodology and organisational performance as expressed by financial measures H2: There is a positive relationship between Agile New Product Development methodology and organisational performance as expressed by non-financial measures. Primary data for this research were collected by means of a web questionnaire that was distributed on May 2019 to a sample of 800 employees working for the case organisation which employs more than 2400 people in Greece. The potential respondents met the profile criteria. To tests our hypotheses, we performed multiple regression analysis. The regression model evaluation was employed using multicollinearity-homescedasticity and normality tests. Statistical analyses and tests were conducted using SPSS. According to our findings, the Agile New Product Development has a statistically significant positive relationship with the financial as well as non-financial organisational performance. Therefore, both hypotheses were accepted. Moreover, the regression analysis spotlighted the Agile Principles that constitute the most important predictors of organisational performance. Our arguments can provide guidance on the managerial implementation considerations necessary to scale up the initial efforts and move toward a well performing organisation.
Anshuman Khare, Athabasca University, Canada
Maria Argyropoulou, University of Liverpool, United Kingdom
Dionisia Tzavara, University of Liverpool, United Kingdom
Ioanna Paveli, Hellenic Open University, Greece
Stream: Business Administration and Business Economics; Marketing; Accounting
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