Heritage Inspired Costumes for Thai Traditional Massage Business

Abstract

Thai traditional massage has been recently formally added to the intangible cultural heritage list of UNESCO. This health service business has a reputation as top 5 of the world. But the uniforms of masseuse are normally ready-made which had been bought in the market, which has less story communication to raise cultural awareness. Printed textile design can be an option in designing attractive uniform and reflect the cultural heritage without adding too much cost. The aim of this study is to explore how Sukhothai’s heritage can inspire Thai traditional massage costumes through printed textiles on apparel. Methods: This participatory observation study started by a field visit to get information on the local culture. Qualitative data and inputs were used for producing the idea sketches. Then, some patterns were selected for designing the print position on apparels based on the three rhythm theories (repetition, radiation, gradation) and scaling. Results: 4 printed textile designs has been put on uniforms in 3 different ways of rhythm theory (repetition, radiation, gradation) to make 12 masseuse uniforms. Conclusion: Sukhothai’s historical heritages can be interpreted into the creative printed design which can be used on simple Thai traditional masseuse’s uniforms. Not only to create a different mood and tone of apparel but also represent its cultural heritage.



Author Information
Prashya Piratrakul, Dhurakij Pundit University, Thailand
Kamonsiri Wongmuek, Dhurakij Pundit University, Thailand
Nitiphol Thararoop, Dhurakij Pundit University, Thailand

Paper Information
Conference: ECAH2020
Stream: Aesthetics

This paper is part of the ECAH2020 Conference Proceedings (View)
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Posted by amp21