In recent times, the tourism industry has experienced an increase in tourism revenue. However, this upward trend has also led to changes in terms of business models and consumption patterns. For example, the usage of unique brand identities to enhance and manage the tourism industry of the Li River where was assigned as World Natural Heritage at 2014, thus giving consumers a whole new experience. This manuscript will discuss in detail, the design methods employed in Li River via the Indigo Art Living Store on the delivery of the full cultural experience of Yangshuo to tourists. More specifically, the application and process of the art style of handicrafts made by local minorities - indigo-dyeing on the potential concept of the new dining space. This study has discussed and explore the following research objectives: 1.Explore on Chinese dining spaces and related case studies on their business models. 2. Explore on branding, culture and history uniqueness. 3. Explore on the brand(s) business model on systematic dining experiences, design cues, system design and use various concepts to perform space design. The result will promote the crafts and local food culture, whole brand image and space design in combining natural karst topography; this combination provides tourists a comprehensive local cultural experience and the appreciation of the beauty of the Li River.
Yi Ting Lim, Chung Yuan Christian University, Taiwan
Tsann-chung Wu, Chung Yuan Christian University, Taiwan
Ng Yee Khai Adrian, The University of New South Wales, Australia
Xuqi Lu, Chung Yuan Christian University, Taiwan
Stream: Linguistics, Language & Psychology/Behavioral Science
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