Embracing Difference – The Demonstration of Regional Cultural Aesthetics in Design Elements of Olympics Posters


This research is aimed at analyzing the development and formation of Olympics posters from 1896 to 2019, and studying the regional cultural difference in poster design features between western and eastern continents. The study concentrated on the content of both summer and winter Olympics posters, and the importance of visual communication along with visual tension and design features. The KJ method and the content analysis will be used in this study for primary methodologies, with the focus group interview the examination of content analysis for the poster samples can help finding the design features in common. This study refines the essentiality of the poster design development, and reclaim the vital heritage of tradition and glory during the past century, to get prepared for the future of visualization era. Researcher expects this investigation offers the details of cultural difference in design features and image, and brings out the inspiration of conception.

Author Information
Yun Lin, Fu Jen Catholic University, Taiwan
Jiawei Jiang, Fu Jen Catholic University, Taiwan
Kaihsu Sun, Fu Jen Catholic University, Taiwan

Paper Information
Conference: ACAH2020
Stream: Aesthetics

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Posted by James Alexander Gordon