Problems and Needs in Writing Skills of Sales Support

Abstract

In business communication, the English language is globally used for extending more business opportunities nationally and internationally. Sales department is one vital department that is obviously in need of assistants who can employ the English language effectively to increase profits for the company. One of the main tasks of sales support is to perform writing skills in several documents. However, those skills have not been directly examined. Instead, the score from proficiency test is used. This study aims at exploring the problems and needs of writing skills of the newly-employed sales supports who directly report business information especially graph description to their employers. A direct writing test of graph description was designed and given to 30new employees to signify the problems of their writing. The test was designed grounded on the review of the International English Language Testing System (IELTS). Also, questionnaires were distributed to 15 employers to collect needs of the writing skills and problems they learned from the existing employees. The results showed the problems and needs of the employees’ writing skills in-depth of grammaticality, content, lexical resources, and coherence and cohesion. Not only in pedagogical implications, this research will be discussed in aspects of advantages to the range of many business organizations to specify the qualification of sales support in term of English writing skills and recruitment.



Author Information
Puttikorn Chitsakul, Silpakorn University, Thailand
Rin Cheep-Aranai, Silpakorn University, Thailand

Paper Information
Conference: SEACE2020
Stream: Educational Research

This paper is part of the SEACE2020 Conference Proceedings (View)
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Posted by amp21