Communicating Sustainability

Abstract

This paper examines contemporary mediated communication on sustainability, encompassing strategic messaging and news. Using case study analysis, it explores how information about sustainability is being communicated by a range of actors—from environmental non-profits to Fortune 500 companies—and how those messages and stories flow through mainstream and social media. Situated in a political climate where tweets that cast doubt compete with science, how do citizens and consumers navigate this information, and what is its potential impact?

The concept of sustainability guiding this work draws from the UN document, Our Common Future, which defines it as development that “meets the needs of the present without compromising the ability of future generations to meet their own needs.” Adopted by myriad organizations, the concept of sustainability extends beyond development to include a range of practices—from natural resource stewardship to supporting human health and economic vitality.



Author Information
Claudette Artwick, Washington and Lee University, United States

Paper Information
Conference: IICSEEHawaii2020
Stream: Health & Wellbeing

This paper is part of the IICSEEHawaii2020 Conference Proceedings (View)
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Claudette Artwick

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