How to Create Educational Children’s TV Programs: A Strategic Practice for Survival in the Digital Age

Abstract

Since the past to the present, the television is one type of mass communication that plays a significant role in influencing people in many areas. However, in the era of digital age, it is challenging for the Educational TV channels to create the programs that gain interest from the current individual audience. This documentary research aims to give insights into the situation of current educational TV programs in Thailand and attentively proposes the strategic practices for the channels to survive in this digital age. The educational channels cannot only rely on the content of pure knowledge anymore. They must also specify the target group of the channel, use an idol and create contents and activities that serve the needs and interests of the generation Z. Significantly, the programs must be broadcasted on various media channels, especially online social network and working together with the government, community and private sectors to achieve more than anyone sector could achieve on its own.



Author Information
Pataraporn Sangkapreecha, Bangkok University, Thailand

Paper Information
Conference: ACE2019
Stream: Implementation & Assessment of Innovative Technologies in Education

This paper is part of the ACE2019 Conference Proceedings (View)
Full Paper
View / Download the full paper in a new tab/window
Pataraporn Sangkapreecha

Posted by amp21