This study aims to explore the experiential learning of students in a business management class at bachelor degree level, for better coping and understanding of students in real business world within the dynamic globalization context of their generation. The qualitative method of study was used for data collecting and analysis: participant observation and in-depth interview. It is found in this study that students could continue to study and develop their business ideas after being challenged to design and implement their own business projects in class. The experiential learning is thus a good initiative to life long learning of students in business management field. Students have become more perceptive and adaptive to the dynamic of globalization surrounding.
Kant Thongtawee, Valaya Alongkorn Rajabhat University, Thailand
Stream: Learning Experiences
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