In China, commercial cinema is the mainstream screening channel. Unlike the United States, Europe, and Japan, China lacks independent art film distribution and screening channels. Art movies are not as popular as commercial productions, so the listing time and space of screening are often limited. At present, the viewing of Chinese art films presents a variety of appearances. First, the Art Filming Alliance was established, and through the cooperation with commercial cinemas, it opened a fixed scene and a movie theatre in the cinema. Second, national and international film festivals and film exhibitions offer opportunities to display works. Third, the streaming media platform provides network screening. Fourth, the film screening platform helps fans to watch art films. Fifth, the folk screening organization is moving, but the official department regulates it. A variety of artistic screening forms a unique cultural atmosphere. This paper intends to sort out the current Chinese art film screening methods, discuss how local art film screenings survive under the film regulations, marketization and globalization; the relationship between official regulation and the distribution of art films; and the possibility of establishing independent art theatres.
Zhixia Mo, Shenzhen University, China
Stream: Films and Digital Distribution (use of the internet and video sharing)
This paper is part of the MediAsia2019 Conference Proceedings (View)
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