Self-Assessment on Media and Information Literacy Competencies among Communication Professionals in Philippine Information Agency and Philippine News Agency

Abstract

This research paper entitled ‘Self-Assessment on Media and Information Literacy Competencies among Communication Professionals in Philippine Information Agency and Philippine News Agency’ aims to determine if communication professionals employed in Philippine Information Agency and Philippine News Agency are media and information literate. The study employed the descriptive method through quantitative research. The researcher used a two (2) stage sampling technique; the first level is quota sampling technique, wherein, the researcher targeted a total of 100 respondents from this study, while the second level is purposive sampling technique, wherein, the researcher selected only the communication professionals employed in Philippine Information Agency and Philippine News Agency. The researcher found out that communication professionals employed in Philippine Information Agency and Philippine News Agency are media and information literate. Based on the findings of this study, the Media and Information Literacy level of the respondents is in advanced level. This means that the respondents have best level of knowledge and skills acquired from practice and training on Media and Information Literacy in terms of Explore, Engage, and Empower adopted on the Triple E’s competency level of Alagaran (2015) It is recommended that both communication agencies should conduct continuous seminars and workshops to maintain the advanced level on media and information literacy skills among communication employees of the both agencies. Moreover, enhancement trainings and proper information dissemination to improve the MIL skills not only to the agency itself, but also to its viewers are also recommended.



Author Information
Monica Ornopia, Polytechnic University of the Philippines - Open University, Philippines

Paper Information
Conference: MediAsia2019
Stream: Mass Communication

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