The development of technology and emergence of participatory culture has helped to create many opportunities in sharing messages and self- representation. Within this entailment of advancement, the famous social actor, Barbie doll uses the opportunity in participating and uses her posthuman form as an extension of herself in presenting some of her identity and ideology in YouTube. That ideology that instilled by her posthuman form in YouTube is the ideology of feminism, the ideology that used to strangled Barbie from the criticism around her in the past. The juxtaposition that was shown in her new identity by portraying a contrasting view was revealed by Saussure’s semiotic analysis and how the ideology of Barbie was relevant to the feminist critics now.
Vanny Gosal, University of Pelita Harapan, Indonesia
Naniek Setijadi, University of Pelita Harapan, Indonesia
Stream: Humanities - Sexuality, Gender, Families
This paper is part of the ACAH2019 Conference Proceedings (View)
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Vanny Gosal, and Naniek Setijadi