In China, because of the government's "One Belt, One Road" policy, Guangdong-Hong Kong-Macao Greater Bay is currently facing linguistic and cultural exchanges. The requirement of language consumption is booming due to the international investments and all aspects of communications in this areas. Therefore, researches are needed to investigate and classify the increasing demand of language consumption. This paper, taking Guangzhou as an example, analyzes the various language consumers and their demands via surveys and interviews. It is found that there are five types of language consumers and their intercultural language requirements are significant and urgent. The finding provides crucial suggestions for the development of language policy, language planning and language industries under the background of “the Belt and Road”.
Jiaxin Liu, Jinan University, China
Yuan Hsun Chuang, China University of Technology, Taiwan
Stream: Humanities - Language, Linguistics
This paper is part of the ACAH2019 Conference Proceedings (View)
View / Download the full paper in a new tab/window