The Research and Creation of Projection Mapping on Motion Poster Design

Abstract

Posters have been used as advertising media for a long time. However, the effect of printed posters are limited since the development of technology and widespread of internet. Motion posters are used more often nowadays. Moreover, more designers are trying to break the stereotypes by combining projection mapping technology and outdoor poster form to create advertising effect. The purpose of the research is to discuss whether projection mapping combining with motion poster is productive or not. The process of the research was from information collecting to developing the poster design direction. The study was conducted by an exhibition and analyzed by questionnaires from visitors. There are three main purposes of this study. First is to set a suitable direction for future poster design and motion poster design. Second is to analyze the advantages and disadvantages of the combination of projection mapping and motion poster. Lastly, developing different kinds of presentment and visual effect of poster design.



Author Information
Chun-Lo Liao, National Yunlin University of Science and Technology, Taiwan

Paper Information
Conference: ACSS2019
Stream: Technology and Applied Sciences

This paper is part of the ACSS2019 Conference Proceedings (View)
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