Data is a big buzzword today and the arts and cultural industry is not immune to the hype. My paper looks at the way data science is impacting arts programming and policies. The arts groups and institutions in Singapore generally divide their data into two categories. One is institutional collections, which could include both physical artefacts and intangible knowledge; and the other is administrative data, which includes visitor analytics, traffic patterns and ticket sales. The way they handle the former is influenced by input from the latter category. Arts groups are now looking at visitor data to help them sharpen their programming and reach their target audiences. From multiple categories of data to the range of uses for each category of data, it is easy to be overwhelmed by the amount of data being generated by, and about, the arts industry. The key to managing this avalanche is to be very clear what kind of data one needs and how that helps one achieve one’s goals.
Sor Fern Ong, Singapore Press Holdings, Singapore
Stream: South-East Asian Studies (including Thailand, Vietnam, Cambodia, Laos)
This paper is part of the ACAS2019 Conference Proceedings (View)
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