Social Project Management Method for Creating Business to Solve the Social Issues

Abstract

To reclaim the future, it is necessary to solve the social issues such as poverty alleviation, democratic governance and peacebuilding, climate change and disaster risk, economic inequality from the earth. SDGs adopted by the United Nations in 2015 set 17 goals and 169 targets to be solved these environmental and social issues by 2030. To achieve these goals, it is necessary to involve not only governments but also enterprises, the research institutes, and even citizens. In particular, for sustainable growth of enterprises, it is important to incorporate CSV concept of realizing both social value and economic value at the same time at the center of management strategy for creating new business. When identifying goals for realizing CSV, it is effective to use SDGs as a foothold. However, the environment surrounding enterprises has become more severe, has entered the era of VUCA with many volatility, uncertainty, complexity and ambiguity. To create social business successfully, it is important to always keep in mind the concept of Open Innovation, which is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. By researching several cases of large enterprises and small start-ups, I set the Social Project Management Process Model. And I considered the possibility to promote the realization of CSV aiming at SDGs by utilizing the tools and techniques of Social Project Management Method such as design thinking, agile approach and so on to create business to solve social issues.



Author Information
Hitoshi Hirai, Chuo University, Japan

Paper Information
Conference: ACAS2019
Stream: Japanese Studies

This paper is part of the ACAS2019 Conference Proceedings (View)
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